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What is HBDI® (Herrmann Brain Dominance Instrument)?


HBDI® is the world’s leading thinking styles assessment tool.  It identifies your preferred approach to emotional, analytical, structural, and strategic thinking as well as providing you with a visual representation of your preferred thinking and communicating style.


How does it work?

The HBDI® is a 120-question diagnostic survey. Your answers indicate your thinking style preferences. Because it is a self-analysis, most people immediately recognise their results as accurate.

What do I get from this?

Your personal thinking preferences influence your communication, decision-making, problem solving, and management styles. Understanding your thinking style preferences gives you a new perspective of yourself and others you interact with everyday.

As part of our training that includes thinking preference profiling, you will receive:

  • a full color profile

  • accompanying materials that explain your profile and your scores in detail.

  • a discussion of the implications your results have on your life, both personally and professionally.


HBDI® is not just another assessment tool

Ned Herrmann began developing the HBDI® in the 1970s. Twenty years of research and innovation stand behind the validity of the HBDI®. It has been the subject of independent validations, dissertations, and scientific papers. A summary of HBDI® validations can be found in Ned Herrmann’s book, The Creative Brain. Numerous case studies illustrate a wide range of applications of the HBDI®.

The HBDI® picks up where other assessment tools leave off. Where most assessments end with a single report, the HBDI® offers a valuable range of applications. Identifying our thinking style preferences is only the first step.

HBDI® increases your understanding of self, mental diversity, teaching and training, management styles, communication, relationships, team building, colleagues, superiors, subordinates, creativity, innovation, leadership, strategic thinking and planning, personal growth, sales, creative problem solving, conflict management and career training.

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